Beauty salons today face intense competition. With over 89% of salon clients discovering services on social media before booking appointments, having a strong social media presence isn’t optional—it’s essential for survival. Social media strategies for beauty salon success go far beyond posting selfies; they require strategic planning, consistent content, and understanding what drives bookings.
Whether you’re running a single salon location or managing multiple branches, social platforms like Instagram, TikTok, and Facebook have become your most powerful marketing tools. The beauty industry thrives on visual content, transformation stories, and before-and-after showcases—exactly what social media platforms amplify best.
This comprehensive guide reveals proven social media strategies specifically designed for beauty salons. You’ll discover how to craft a social media plan for salon growth, implement effective advertising strategies, and understand when hiring a social marketing agency becomes your smartest investment. From content creation to audience engagement, we’ll walk through every strategy that drives real appointment bookings and builds a loyal client base for long-term salon success.
Every beauty salon needs strong social media marketing because 87% of salon clients use platforms like Instagram and Facebook to research services before booking. Social media builds brand visibility, showcases transformations visually, enables direct client communication, provides cost-effective advertising compared to traditional methods, and creates multiple touchpoints for appointment bookings—all critical for salon growth.
The beauty industry is inherently visual. Social media strategies for beauty salon owners matter more now than ever because potential clients are actively searching for salons on Instagram, TikTok, and Facebook before making appointment decisions. Traditional word-of-mouth marketing still works, but it’s no longer sufficient alone.
Consider this reality: A client searching for “hair salon near me” or “best beauty salon in [your city]” is likely spending 15-20 minutes scrolling through social media platforms, comparing salons, viewing before-and-after transformations, and reading client testimonials. If your salon isn’t visible during this critical decision window, you’re losing appointments to competitors who are.
Real-world scenario: A mid-sized beauty salon in a competitive urban market increased bookings by 67% within 4 months by implementing consistent Instagram content showcasing stylists’ expertise, client transformations, and quick booking links. Why? Because their target audience (women aged 18-55 seeking reliable beauty services) was already active on Instagram; the salon simply met them with high-quality content.
Social media also builds trust differently than traditional advertising. When potential clients see real transformation photos, read authentic testimonials from previous clients, and follow your salon’s daily activities, they develop confidence in your expertise. This trust directly translates to higher booking conversion rates.
Additionally, social media enables real-time communication. Clients can DM questions, request appointments, and get immediate responses—creating a responsive, client-friendly experience. For salons, this responsiveness significantly increases the likelihood clients follow through with bookings rather than abandoning their search.
The Best Social Media Strategies for Beauty Salons That Increase Bookings
Best strategies for beauty salon social media include: posting high-quality before-and-after transformations, showcasing stylist expertise through tutorials, creating engaging beauty tips and trends, encouraging client-generated content and testimonials, running targeted booking promotions, hosting live beauty sessions, and maintaining consistent posting schedules. These strategies directly drive appointment conversions.
Effective social media strategies for beauty salon success require a multi-layered approach. The first strategy is visual transformation storytelling. High-quality before-and-after photos and videos are your most powerful marketing assets. Clients don’t just want services; they want to see exactly what results to expect. Salons posting 2-3 transformation posts weekly see 5x more engagement than those posting random content.
The second strategy is stylist expert positioning. Showcase individual stylists’ specialties—hair coloring techniques, nail art designs, skincare expertise. This builds personal connections between potential clients and team members, making bookings more likely.
Real-world example: A salon creating weekly Instagram Reels of stylists demonstrating “5-minute styling hacks” or “nail art trends” positions itself as an authority, attracting clients seeking expertise rather than just services.
Third is authentic client testimonials and user-generated content. Encouraging clients to share photos of their salon experience and tagging your salon creates organic social proof. This is more credible than any paid advertising.
Fourth, implement a “Book Now” call-to-action strategy. Include direct booking links in Instagram bios, add appointment booking stickers in Stories, and make booking as frictionless as possible. Each touchpoint should lead clients closer to scheduling.
Fifth, offer exclusive social media promotions. “Follow and tag a friend for 20% off your next appointment” or “Instagram followers get priority booking” creates engagement while driving new client acquisition.
Finally, consistent posting schedule maintenance. Post 4-5 times weekly on Instagram, 2-3 times daily on TikTok (if your audience is younger), and daily Stories. Consistency trains both algorithms and client expectations.
How to Create a Social Media Plan for Your Salon That Actually Works
Creating an effective social media plan for a salon requires a strategic approach that focuses on reaching the right audience and achieving business goals. This includes defining target audience personas, setting clear appointment booking objectives, choosing the right social media platforms where potential clients are most active, and planning content calendars 1–3 months in advance. A well-structured plan also involves maintaining consistent posting schedules, developing engagement strategies to interact with followers, tracking important performance metrics, and optimizing campaigns based on data insights. With the support of a professional digital marketing service, salons can create result-driven social media strategies, improve online visibility, attract more customers, and ensure continuous growth through regular analysis and improvement.
A social media plan for salon success differs significantly from random posting. Strategic planning is what separates salons generating consistent bookings from those with sporadic results.
Step 1: Define Your Ideal Client Avatar
Don’t target “women interested in beauty.” Instead, create specific personas: “Working professional women aged 25-40 seeking quick hair maintenance,” “Brides aged 22-32 planning weddings,” “Students aged 18-25 seeking trendy nail art.” Each persona requires different messaging and content types.
Step 2: Establish Clear Booking Goals
Set measurable objectives: “Generate 40 new bookings monthly from social media” rather than vague “increase followers.” This focuses your entire strategy on revenue-generating outcomes.
Step 3: Choose Your Core Platforms
Select 2-3 platforms where your ideal clients spend time. Instagram and TikTok dominate for younger demographics; Instagram and Facebook work better for 30-55 age groups. Don’t spread thin across all platforms.
Step 4: Build a Content Calendar
Plan content 4-8 weeks in advance. Allocate percentages:
40% transformation showcases
25% educational beauty content
20% client testimonials and UGC
15% promotional offers and events
Step 5: Establish Engagement Protocols
Respond to comments within 1 hour. Answer DMs within 2 hours. This responsiveness significantly increases booking conversion—clients need reassurance before committing.
Step 6: Track Key Performance Metrics
Monitor: profile visits, website clicks, DM inquiries, booking conversions from social media. Use insights to identify what drives actual appointments versus just vanity metrics.
Social Media Growth for Salons: Proven Ways to Build a Loyal Audience
Social media growth for salon requires: consistent, high-quality content posting, genuine audience engagement and community building, strategic hashtag research, collaborations with complementary businesses or influencers, hosting contests and giveaways, encouraging client user-generated content, and running targeted paid ads. Authentic engagement drives loyal followers who become repeat booking clients.
Growing a genuine salon audience requires understanding that social media growth for salons isn’t just about follower numbers—it’s about building an engaged community that books appointments consistently.
Organic Growth Strategy #1: Hashtag Research & Application
Research 20-30 relevant hashtags combining high-volume (#SalonLife, #BeautyTreatment) and niche hashtags (#LocalSalonServices, #HairTransformation). Hashtags place your content in front of actively searching users. Salons using 15-20 strategic hashtags per post see 3x higher engagement than hashtag-sparse posts.
Organic Growth Strategy #2: Genuine Community Engagement
Don’t just post and disappear. Engage with other salon content, beauty influencers, and local business accounts. Comment meaningfully on competitors’ posts (yes, really—it builds community). This visibility increases your discoverability significantly.
Real-world example: A salon spending 15 minutes daily engaging with local beauty content and community hashtags saw follower growth accelerate from 50 followers/month to 250 followers/month within 2 months.
Organic Growth Strategy #3: Encourage User-Generated Content
Create a branded hashtag (#YourSalonName_Transformation) and encourage clients to share their salon experience. Feature best submissions on your main feed. This creates authenticity while providing endless content.
Growth Strategy #4: Collaborate with Complementary Businesses
Partner with makeup artists, photographers, fashion boutiques, or wellness centers for cross-promotions. Expose your salon to their audiences and vice versa.
Growth Strategy #5: Host Monthly Contests
“Tag a friend for a chance to win $50 salon credit” or “Share your salon transformation for featured placement.” Contests drive engagement and increase reach exponentially.
Social Media Advertising Strategy for Beauty Salons to Attract Local Clients
Social media advertising strategy for beauty salons involves: defining hyper-local geographic targeting, creating visually compelling transformation ads, writing benefit-focused ad copy, implementing pixel tracking for retargeting, A/B testing ad variations, using carousel ads showing multiple services, promoting limited-time booking offers, and continuously optimizing based on cost-per-booking metrics. Professional targeting ensures maximum ROI from advertising budget.
Paid advertising amplifies organic efforts. Social media advertising strategy beauty salon success depends on precision targeting and compelling creative rather than large budgets.
Strategy #1: Hyper-Local Geographic Targeting
Target users within 3-5 miles of your salon location (or specific neighborhoods for multi-location salons). Don’t waste budget on distant users unlikely to visit. Location-specific targeting dramatically improves booking conversion rates—clients must find you accessible.
Strategy #2: Audience Segmentation & Personas
Create separate ad sets for different audiences:
New clients: Lead with “first appointment” booking links
Repeat clients: Promote new services or loyalty programs
Website visitors: Retarget with specific service ads
Different messaging converts better for different audience segments.
Strategy #3: Visually Stunning Ad Creative
Use your best before-and-after photos/videos. Video ads generate 5x higher engagement than static images. Show results clearly—this is what drives bookings.
Strategy #4: Compelling Benefit-Focused Copy
Instead of “Visit our salon,” try: “Transform your look in 90 minutes with our color specialists. Book your appointment—first-time clients receive 25% off. Limited spots available this week.”
Real-world metrics: A salon running this strategy saw cost-per-booking drop from ₹800 to ₹320 within 3 months through systematic optimization.
Strategy #5: Implement Retargeting Campaigns
Install Facebook/Instagram pixels on your booking page. Retarget website visitors (who showed intent but didn’t book) with reminder ads. These users convert 40-50% better than cold audiences.
Strategy #6: Test & Optimize Continuously
Run A/B tests on ad copy, visuals, and targeting. Pause underperformers within 48 hours. Double budget on high-performers. This discipline is what separates profitable advertising from wasted spend.
Best Content Ideas for Beauty Salon Social Media Marketing
Best salon content ideas include: before-and-after transformations, stylist tutorials and hair/nail tips, client testimonial videos, behind-the-scenes salon activities, trending beauty techniques, seasonal style inspiration, product recommendations, appointment booking process videos, team introductions, and client success stories. Rotating content types maintains audience engagement and drives consistent appointment bookings.
Content fuels salon social media. The most successful salons use a balanced content mix that educates, entertains, and converts.
Content Pillar #1: Transformation Showcases (40% of content)
High-quality before-and-after photos/videos are your currency. Post 2-3 transformations weekly. Include styling time, product used, and styling tips. This is what catches scrolling eyes and motivates bookings.
Content Pillar #2: Educational Beauty Content (30% of content)
“5 Hair Care Tips for Colored Hair,” “How to Style Thin Hair for Volume,” “Nail Care Tips for Healthy Nails.” This positions stylists as experts while providing genuine value. Educational content also attracts organic search traffic.
Content Pillar #3: Trending & Seasonal Content (15% of content)
Jump on beauty trends—”Curtain Bangs 2024,” “Bridal Nail Art Ideas,” “Fall Hair Color Trends.” Trend-based content attracts curious searchers actively interested in specific styles.
Content Pillar #4: Behind-the-Scenes & Community (15% of content)
Show daily salon activities—stylists prepping stations, team lunches, training sessions, new product arrivals. This humanizes your brand and builds connection.
Specific Content Ideas That Drive Bookings:
Stylist Spotlight Videos: Feature individual stylists’ specialties and client testimonials
Product Recommendation Reels: “My favorite hair products for damaged hair”
Time-Lapse Transformations: Show complete makeovers in 30-60 seconds
FAQ Videos: Answer common questions in Reels or TikToks
Day-in-Life Content: Show what stylists do during their day
Client Success Stories: Extended testimonials showing before-and-after and booking experience
Seasonal Guides: “Holiday Makeup Inspiration,” “Wedding Season Hair Trends”
How to Choose the Right Platforms for Your Social Media Marketing Strategy
Choosing right platforms for salon social media requires: identifying where your ideal clients spend time, matching platforms to content type, understanding algorithm strengths of each platform, considering resource availability, and evaluating ROI potential. Instagram dominates for visual beauty content; TikTok attracts younger clients; Facebook reaches older demographics; YouTube builds long-term authority.
Not all social media platforms deliver equal returns for beauty salons. Spreading thin across ten platforms wastes time and resources. Strategic platform selection based on audience demographics and content strengths matters significantly.
Platform Analysis for Beauty Salons:
Platform | Target Audience | Best For | Content Type | ROI Level |
18-55 (all demographics) | Visual transformations | Photos, Reels, Stories | Highest | |
TikTok | 18-35 (younger focus) | Trend participation | Short-form video | Very High |
40+ (older demographics) | Ads & community | Videos, testimonials | High | |
YouTube | 25-55 (all demographics) | Authority building | Long-form tutorials | Medium-High |
Instagram (Priority: HIGHEST)
Instagram is the undisputed leader for beauty salon marketing. The platform prioritizes visual content, Reels algorithm heavily rewards video, and your target demographic (women aged 18-55) is highly active. Carousel posts showcase multiple angles of transformations. Stories provide real-time updates and booking reminders. Reels achieve viral potential. Investment required: High (consistent daily posting). Expected ROI: Very High for bookings.
TikTok (Priority: HIGH for younger demographic)
If your target clients are primarily aged 18-35, TikTok is essential. The platform rewards authentic, trend-based, entertaining content—not polished perfection. TikTok trends move fast; salons jumping on trends early see exponential reach. Hair transformation videos and trend participation drive serious engagement. Investment: Medium (3-4 posts daily). Expected ROI: Very High for younger audience reach.
Facebook (Priority: MEDIUM-HIGH)
Facebook dominates for 40+ demographics and has superior advertising targeting. Local business pages perform well. Community groups for salon clients create loyalty. Facebook ads are cost-effective for booking promotions. Investment: Medium (2-3 posts daily). Expected ROI: High for older demographics and targeted ads.
YouTube (Priority: MEDIUM)
Long-form salon tutorials, stylist education content, and neighborhood guides build authority. YouTube videos rank on Google, providing organic traffic. One 10-minute video can drive bookings for months. Investment: Medium (1-2 videos monthly). Expected ROI: High for long-term authority and organic search visibility.
Strategy Recommendation:
Allocate 60% effort to Instagram (primary ROI for salons)
Allocate 25% effort to TikTok OR Facebook (depends on target age demographic)
Allocate 15% effort to YouTube (long-term authority building)
Real implementation example: A salon targeting women aged 25-45 would focus heavily on Instagram Reels, use Facebook for targeted promotional ads, and post YouTube tutorials monthly. A salon targeting Gen Z (18-25) would prioritize TikTok trends, use Instagram for community building, and focus less on Facebook.
Why Hiring a Social Marketing Agency for Beauty Salons Can Save Time and Increase ROI
Hiring a social marketing agency for beauty salons provides: professional content creation, strategic campaign planning, consistent brand management, expert audience targeting, advanced analytics tracking, paid advertising optimization, and significant time savings. Specialized agencies generate 3-4x more qualified bookings than in-house efforts, justifying investment through improved ROI and scalable growth systems for salon expansion.
Many salon owners attempt managing social media internally, believing they’ll save money. However, this approach often costs more in missed bookings and wasted time than hiring professionals.
The Time Cost Reality:
Managing effective social media requires 10-15 hours weekly: content creation, photo/video editing, scheduling, engagement, analytics review, and paid campaign management. For salon owners juggling day-to-day operations, this becomes overwhelming. Time diverted to social media is time away from client relationships and revenue-generating activities.
Advantage #1: Professional Content Creation
Social marketing agencies employ photographers, videographers, graphic designers, and copywriters. Professional transformation photos outperform amateur smartphone photos by 5-6x engagement rates. Quality content directly translates to booking conversions. Agencies produce 20-30 high-quality pieces monthly—what solo owners might create in 2-3 months.
Advantage #2: Strategic Campaign Management
Agencies don’t post randomly; they implement data-driven strategies. They segment audiences, A/B test content, optimize posting times, and continuously refine based on performance metrics. This strategic approach generates 3-4x more qualified bookings than unstructured posting.
Real-world ROI calculation:
A salon investing ₹40,000 monthly with an agency:
Generated 60 new bookings monthly (vs. 18 previously)
Cost-per-booking: ₹667 (down from ₹1,800)
Converted 8-10 bookings to regular clients
Average booking value: ₹2,500
Monthly revenue from agency-generated clients: ₹1.5-2.5 lakhs
Net ROI: 375-625%
Advantage #3: Paid Advertising Expertise
Running Facebook/Instagram ads effectively requires testing, budget optimization, and continuous refinement. Inexperienced advertisers often waste 40-50% of budgets on poor targeting. Agencies reduce cost-per-booking significantly through expert optimization.
Advantage #4: Consistent Execution
Agencies maintain consistency regardless of your busy schedule. Content gets posted on schedule. Engagement happens daily. Campaigns run without pause. This consistency is what builds algorithmic favor and audience loyalty.
Advantage #5: Scalability
What an agency creates for one location easily scales to multiple locations. Building internal capacity to manage 3-5 salon locations’ social media is extremely difficult; agencies do it routinely.
How Professional Social Marketing Services Help Beauty Salons Grow Faster
Professional social marketing services for beauty salons accelerate growth by: implementing proven strategies faster than learning from scratch, providing dedicated expertise and resources, executing consistent campaigns without interruption, optimizing paid advertising for maximum ROI, analyzing competitor strategies, adjusting tactics based on real-time data, and scaling successful approaches across multiple locations rapidly.
The difference between salons growing and salons stagnating often comes down to one factor: access to professional expertise implementing proven systems.
Service Component #1: Strategy Development
Professional services begin with comprehensive strategy: audience analysis, competitor research, platform selection, content planning, and goal setting. This foundation prevents wasted effort on ineffective tactics. Salons attempting strategy internally often miss critical competitive insights that professionals identify immediately.
Service Component #2: Content Production Pipeline
Agencies manage entire content workflows: scheduling photo shoots, organizing editing, writing captions, scheduling posts, and maintaining content calendars. This industrial-scale process ensures consistent quality and volume that individual salons struggle to match.
Real example: A salon with one stylist can create 2-3 transformation photos weekly. An agency manages 15-20 transformations weekly for the same salon by organizing shoot schedules, hiring photographers, and streamlining editing processes.
Service Component #3: Community Management & Engagement
Professional services handle daily engagement: responding to comments, answering DMs, managing inquiries, and nurturing community. This immediate responsiveness (responding within 15-30 minutes vs. hours later) significantly improves booking conversion rates.
Service Component #4: Paid Advertising Management
Agencies run, test, and optimize paid campaigns continuously. They identify high-performing audiences, test creative variations, adjust budgets daily, and report detailed metrics. This data-driven management reduces cost-per-booking substantially.
Service Component #5: Analytics & Reporting
Monthly reports provide clarity on: total reach, engagement rates, booking inquiries from social, conversion rates, cost-per-booking, and ROI metrics. This transparency helps salon owners understand exactly which social media investments drive revenue.
Service Component #6: Competitor & Trend Monitoring
Agencies track competitor strategies, identify emerging trends, and adjust salon strategy proactively. This prevents salons from falling behind market innovations.
Growth Velocity Comparison:
DIY Social Media: 3-month lag before seeing meaningful results, inconsistent execution, frequent mistakes
Professional Services: 4-6 week visible improvement, consistent execution, rapid optimization, measurable ROI within 60 days
What the Best Social Media Marketing Companies Do for Successful Beauty Salons
Best social media marketing companies for beauty salons: conduct thorough competitive analysis, develop custom growth strategies, produce high-quality visual content consistently, manage paid advertising with expertise, track detailed metrics and ROI, provide transparent monthly reporting, adjust strategies based on performance data, scale campaigns across multiple locations, build authentic client communities, and deliver measurable appointment growth—not just vanity metrics.
Not all social marketing companies are created equal. Understanding what separates excellent agencies from mediocre ones helps salon owners make smart investment decisions.
Characteristic #1: Niche Expertise in Beauty Industry
The best companies specialize in beauty salon social media. They understand salon-specific challenges: seasonal booking fluctuations, service package complexity, client loyalty dynamics. Generalist agencies lack this context; specialists immediately identify what works for salons.
Characteristic #2: Custom Strategy, Not Templates
Excellence emerges from custom strategies tailored to each salon’s unique situation: target demographics, service offerings, competitive landscape, and business goals. Template-based approaches rarely drive meaningful results.
Characteristic #3: Professional-Grade Content Production
Top agencies employ dedicated photographers, videographers, and content creators. They don’t repurpose generic beauty content; they create original transformations showcasing your specific stylists and salon environment.
Real quality indicator: Request portfolio examples. Best companies show before-and-after transformations specifically created for clients—not stock photos or generic beauty content.
Characteristic #4: Data-Driven Decision Making
Excellence is rooted in metrics: cost-per-booking, booking conversion rates, engagement per post, follower growth rate, and ROI calculations. Top agencies report these metrics monthly and adjust strategy based on performance data.
Characteristic #5: Transparency & Communication
Best companies provide monthly reports showing exactly what was done, results achieved, and next-month strategy. Communication happens regularly (not just annual reviews). Clients understand the “why” behind every decision.
Characteristic #6: Scalable Systems
Top agencies have proven systems that scale from single locations to 10+ locations seamlessly. They manage multiple salon brands simultaneously while maintaining quality.
Characteristic #7: Continuous Optimization
Excellence requires testing, learning, and adjusting. Best companies A/B test content variations, adjust posting schedules based on engagement data, pause underperforming campaigns, and double down on high performers.
Red flags to avoid:
❌ Promise guaranteed follower counts
❌ Offer fixed packages without understanding your needs
❌ Can’t show relevant portfolio examples
❌ Don’t track or report booking-specific metrics
❌ Communicate only quarterly or annually
❌ Use stock photos instead of custom content
Green flags for quality companies:
✅ Conduct thorough discovery before proposing strategy
✅ Show relevant salon portfolio examples
✅ Report detailed metrics including cost-per-booking
✅ Adjust strategy based on performance data
✅ Communicate monthly with transparent reporting
✅ Create custom content for your salon specifically
Conclusion
Social media marketing for beauty salons has evolved from optional to essential. The competitive landscape demands that salons maintain strong social presence, engage authentically with clients, and leverage platforms strategically to drive consistent appointment bookings.
Whether you manage social media internally or partner with professional social marketing services, the fundamentals remain constant: high-quality visual content, authentic engagement, strategic targeting, and consistent execution drive results. Salons that master these elements see measurable growth in bookings, client loyalty, and revenue.
The choice between in-house management and agency partnership depends on your salon’s resources, team capacity, and growth ambitions. Many successful salons combine both approaches: building core internal capabilities while outsourcing specialized services like professional photography and paid advertising management to agencies.
Start implementing these strategies immediately. Select your primary platform (usually Instagram for most beauty salons), commit to consistent posting (4-5 times weekly), focus on transformation showcases, engage authentically with your audience, and monitor what drives actual appointment bookings rather than just vanity metrics.
Within 90 days of consistent, strategic execution, you’ll observe meaningful improvements in booking inquiries, client engagement, and revenue. The salons thriving today aren’t necessarily the oldest or biggest—they’re the ones leveraging social media strategically to build communities, showcase expertise, and convert followers into loyal, repeat-booking clients.
Your competitive advantage isn’t determined by salon size; it’s determined by how effectively you connect with clients on the platforms where they already spend time. Social media is that platform. Start today.
Ready to Transform Your Salon’s Booking Pipeline?
If managing social media feels overwhelming, or you’ve tried creating content but haven’t seen meaningful booking increases, consider partnering with a professional social marketing agency for beauty salons. Specialized expertise, professional content production, and strategic campaign management can multiply your results—increasing bookings by 2-3x while freeing your time for what you do best: providing exceptional salon services.
The investment in professional social marketing typically pays for itself within 60-90 days through increased bookings. More importantly, consistent social media presence compounds—each month builds on previous momentum, creating a sustainable competitive advantage.
Start leveraging social media today. Your next loyal client is scrolling Instagram right now.
F.A.Q.
65% of salon customers discover businesses on Instagram/Facebook before booking.
Post before-and-after transformations, create styling Reels, and add Instagram booking buttons.
Define target audience, post 4-5 times weekly, budget ₹20,000-60,000 monthly, and track conversions.
Post behind-the-scenes content, feature testimonials, respond within 2 hours, and offer exclusive discounts.
Target women 18-45 within 5km radius and retarget website visitors with service-specific offers.
Transformation videos, tutorials, testimonials, flash sales, and staff spotlights generate highest engagement.
Yes, professional agencies increase bookings 40-60% within 3 months, delivering 400-600% ROI.